Benchmark Brewing Company | Setting the Standard

Benchmark Brewing Company | Setting the Standard

The highlighted brewery chosen for May includes everything we love about small craft breweries: exceptional beer, clever & smart branding, and good solid owners who love craft beer and the community that supports it.  This is Benchmark Brewing Company:

A benchmark is: (1) a standard or point of reference against which things may be compared or assessed, or (2) a surveyor's mark cut in a wall, pillar, or building and used as a reference point in measuring altitudes.  When you visit Benchmark Brewing Company in San Diego, California you get to experience both definitions of the word.    

Walking into the brewery you are greeted by a large rock with Benchmark Brewing's very own benchmark.  It reads: ELEV. 79ft, 32.79-degrees North, 117.10-degrees West as if you are summiting Mt. Beer in a National Brewery Service park!  Rachael Akin, the brain behind the brand, has been able to effectively reflect their love for the outdoors within every aspect of their brand.  As one of their shirts wisely states: “Camping without beer is just sitting in the woods”.  It is no coincidence their core beers are lower ABV perfect for a mid-hike beer or a multi-beer session after a long mountain bike ride.  The limited release offerings, The Parks Collection, includes beers cleverly named Trail Dog, River Rye, Primitive Camp, and Beaten Path.  From decor to beer names, Benchmark shows great brand awareness and attention to detail.  

Matt Akin, the brain behind the beer, is setting the standard in sessionable beer.  He started his brewing career with Alesmith Brewing Company in San Diego washing kegs and made his way to head brewer in just under four years.   During his eight-years with Alesmith, he won many awards including Small Brewery and Brewer of the Year at the Great American Beer Festival in 2008.  In 2011, he decided to start brewing under his own brand and never missed a step.  The Oatmeal Stout, one of the core beers, has won 2014 Gold and 2016 Silver in the same category Session Beer at the Great American Beer Festival. 

Benchmark Brewing Company is setting the standard® in beer flavored beer®.  Wear your Benchmark gear proudly and come on out to San Diego to experience the awesomeness that is Benchmark Brewing.  Cheers!

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